How Blogging Helped Boost Our Visibility
August 01, 2025
When we launched ReplyFox, we built what we believed was a helpful tool for automating Instagram comment replies. But no one knew about it — because Google didn’t either.
That changed the moment we started blogging.
From Invisible to Indexed
Before we published any blog posts, our landing page was just… there. Indexed slowly, rarely shown in search, and hard to discover unless someone had the exact URL.
But once we started adding content like:
- How ReplyFox works
- Why replying to comments matters
- And how businesses can stay engaged without burning out
…Google started noticing. Crawlers had more to read. Search traffic began to trickle in.
It’s Not Just About Keywords — It’s About Value
We didn’t stuff our posts with SEO clichés. Instead, we focused on:
- Solving real problems (like managing comment overload)
- Explaining our tech in plain English
- Sharing practical tips for business owners
The result? People started spending more time on the site, clicking through to explore features — and some even signed up.
What We Learned About Blogging for a SaaS Tool
- Consistency matters — even 1 post per week made a difference
- Keep it simple — casual, friendly tone works best
- Answer real questions — like “Why should I reply to Instagram comments?” or “Will AI sound robotic?”
What You Can Do
If you're running a small business, solo project, or SaaS like us — start blogging.
Here’s what worked for us:
- Start with 2–3 pillar posts about the problem you solve
- Use real examples, not just features
- Link blog content from your landing page (yep, that helps SEO too)
Final Thoughts
You don’t need to be a full-time content creator to see results.
Just tell your story. Explain your product. Show your users how it helps.
And do it in your voice.
We did — and it helped ReplyFox finally start showing up where it matters: on search.
👉 Want to see how we did it? Check out our latest blog posts