Frequently Asked Questions

ReplyFox is an AI-powered tool that automatically replies to comments on your Instagram business page, saving time while keeping replies natural and on-brand.

ReplyFox learns from your brand tone, past replies, industry context, and your manual moderations. When you handle a comment yourself, the system indexes that response and can answer similar questions automatically next time.

Yes. You can choose between fully automatic replies or a moderation mode where you approve each reply before it goes live.

Yes. Replies are tuned to a conversational, human style - not generic templates—and you can set tone guidelines.

Yes. It recognizes emoji patterns like 🔥🔥🔥 or 🥰🥰🥰 and responds with friendly, brand-appropriate messages.

Yes. ReplyFox can automatically send a direct message as a response to a comment. You can trigger DMs by matching specific keywords or by detecting the user’s intent, which is useful for FAQs, pricing requests, or lead capture.

Yes. ReplyFox uses Meta’s official Instagram Graph API with permission-based access. You can revoke access anytime.

You can set rules for handling offensive or abusive language, for example, review such comments before replying, or have the system flag them for you first.

Yes. You can pause or disable auto-replies instantly from your dashboard.

We offer a free forever plan that includes 20 AI replies, 30 non-AI replies, and 5 DMs per month. Paid plans unlock higher limits and advanced features.

Small businesses, agencies, creators, and brands that receive regular comment activity and want to save hours each week.

No. You only get billed if you choose to upgrade. Stripe handles all payments securely, and you can cancel anytime.

ReplyFox uses Stripe for secure payment processing. You can pay with major credit and debit cards, and your details are never stored on our servers. No credit card is needed to sign up for the free plan you only enter payment details if you choose to upgrade.

ReplyFox can automatically create your business profile by analyzing your connected Instagram page — including your bio, recent posts, and engagement style. This saves you setup time and helps the AI understand your brand instantly.

Once you connect your Instagram Business account, ReplyFox securely fetches basic page info and up to 10 recent posts. It then uses AI to detect your tone, products, and audience type to pre-fill your profile settings.

Yes. After the automatic build, you can review and edit all fields — such as keywords, tone, products, or contact info — in your dashboard. Any changes will help fine-tune the AI responses.

No. ReplyFox only reads publicly available information from your Instagram business page and comments. Private messages or personal data are never accessed.

Smart DM Flows allow you to create automated multi-step conversations in Instagram DMs. When someone comments with a keyword or shows buying intent, ReplyFox can start a structured conversation that asks follow-up questions, qualifies leads, shares information, and guides users step-by-step toward a purchase or inquiry.

ReplyFox generates replies instantly, but sends them with a small delay (at least 2 minutes by default) to keep interactions looking natural and human-like. You can adjust the delay timing anytime in your profile settings to match your preferred engagement style.

Quick Replies are clickable response options shown inside Instagram DMs during a Smart DM Flow. They guide users through predefined paths like "Buy", "Rent", or "Contact Agent". On some devices, quick replies may disappear if a user types a custom message instead of tapping an option. In that case, ReplyFox intelligently analyzes the typed message and matches it to the closest predefined quick reply in your flow step, automatically routing the conversation to the correct branch.

Yes. ReplyFox includes ready-made Smart DM Flow templates for common use cases such as product inquiries, pricing requests, booking questions, and lead capture. These templates follow proven conversation structures and can be customized to match your brand, saving you time while ensuring high-converting interactions.

Your Instagram Business account must be connected to a Facebook Page for Meta’s API to load it. Open the Instagram app, link your Instagram profile to a Facebook Page in settings, and then log out and log back in to ReplyFox so the system can refresh your profile. You can follow watch this short video tutorial.