Instagram automation for real estate agents who turn comments into leads
Instagram automation for real estate agents
Let people comment “PRICE”, “TOUR”, or “INFO” on your property posts and automatically receive your reply and DM with the next step - no manual copy-pasting.
Built for Instagram creators, agencies, and real estate professionals.
Thanks! I sent the details to you in DM 📩
Here are the property details and viewing link: [link]
You decide the trigger, public reply, and DM before the automation runs.
Stop losing property leads in Instagram comments
When someone asks for price, location, floor plan, or viewing details, speed matters. ReplyFox helps you respond instantly with controlled replies and DMs, so interested buyers and renters get the next step while their attention is still high.
Use it to send property details from Instagram comments, share booking links, and move high-intent comments into private DMs without a risky chatbot.
Repeated listing questions
“Price?”, “Location?”, “Floor plan?”, and “Still available?” show up under every listing post.
Slow manual follow-ups
Manually replying and sending links later can slow down serious buyer and renter conversations.
Missed buyer and renter leads
A viewing request can get buried when comments and DMs arrive across multiple posts.
Perfect for real estate Instagram campaigns
Use Instagram keyword automation for real estate to support the listings and lead magnets you already promote.
Property listing details
Viewing and tour booking links
Floor plans and brochures
Open house reminders
Buyer guides
Seller valuation links
Rental availability
WhatsApp or contact links
Create the rule once. Let ReplyFox handle repetitive Instagram replies.
ReplyFox works with Instagram professional accounts connected through Meta/Instagram login.
Connect your Instagram professional account
Use secure Meta/Instagram login to connect the account you use for your real estate page.
Create a keyword or intent-based rule
Use a keyword like “PRICE” or an intent like people asking about the property price.
Add the public reply and private DM
Write the exact comment reply and DM with your property link, brochure, or booking page.
ReplyFox replies automatically
When someone comments the keyword, ReplyFox sends the approved response.
Turn a viewing request into a DM
An auto DM Instagram comments for realtors workflow can send the next step while keeping your public post active and responsive.
For broader campaigns, ReplyFox also supports automatic Instagram DMs and Smart DM flows.
“Comment TOUR and I’ll send you the viewing link.”
Follower comments “TOUR”
Thanks! I just sent the viewing details to you in DM 📩
Here’s the property viewing link. Choose a time that works for you: [link]
Handle natural property questions too
Keywords like “PRICE”, “TOUR”, and “INFO” are great for clear Instagram campaigns. But real comments are often more natural. With intent-based rules, ReplyFox can detect comments like “How much is it?”, “Can I see it?”, or “Is this still available?” and trigger the right reply or DM.
Price requests
Keyword: PRICE- How much is it?
- What’s the price?
- Can you send details?
Send property details in DM
Viewing requests
Keyword: TOUR- Can I see it?
- I want to book a tour
- When is the viewing?
Send viewing or booking link in DM
Availability questions
Keyword: AVAILABLE- Is this still available?
- Still for rent?
- Can I rent it now?
Send availability/contact next step in DM
ReplyFox sends the details you configure and the chosen next step. You stay in control of the trigger, public reply, and DM.
Why real estate agents use ReplyFox
For real estate teams, automatic Instagram replies for real estate agents work best when every message is approved, accurate, and easy to pause.
Respond faster to interested buyers
Send the next step while a listing, reel, or open house post is fresh.
Turn comments into private conversations
Move pricing, viewing, and contact requests into Instagram DMs.
Send property links automatically
Share listing pages, contact forms, and booking links from a keyword rule.
Share brochures and floor plans
Deliver prepared resources when someone comments BROCHURE or FLOORPLAN.
Promote open houses
Use keywords like TOUR, VIEWING, or OPENHOUSE to send reminders and links.
Keep replies predictable and controlled
You decide the public comment and private DM content before it goes live.
Controlled Instagram automation for real estate
ReplyFox is designed for clear Instagram workflows: when someone comments a keyword, emoji, or intent, you decide what happens next. Keep your property replies predictable, accurate, and on-brand.
ReplyFox does not need to make property claims or answer sensitive questions on its own. It sends the approved replies and links you configure. Comparing platforms? See why teams choose ReplyFox as a ManyChat alternative for focused Instagram automation.
Frequently Asked Questions
Common questions about Instagram automation for real estate agents and property marketers.
Can I automatically reply when someone comments “PRICE” on my property post? +
Yes. You can create a keyword rule so when someone comments “PRICE”, ReplyFox can send a public reply and a private DM with the details or next step you choose.
What if someone asks naturally instead of commenting the exact keyword? +
ReplyFox can also use intent-based rules. For example, comments like “How much is it?” or “Can you send details?” can trigger the reply and DM you configure, even if the person does not comment “PRICE”.
Can ReplyFox send property details in Instagram DMs? +
Yes. You can configure the DM text and include links to property pages, brochures, floor plans, booking pages, or contact forms.
Can I use ReplyFox for open house or viewing links? +
Yes. You can create rules for keywords like “TOUR”, “VIEWING”, or “OPENHOUSE” and send the relevant link automatically.
Do I need an Instagram business or creator account? +
ReplyFox works with Instagram professional accounts connected through Meta/Instagram login.
Can I choose the keyword that triggers the reply? +
Yes. You can use keywords like “PRICE”, “INFO”, “TOUR”, “BROCHURE”, “LOCATION”, “RENT”, “BUY”, or any keyword that fits your campaign.
Can ReplyFox send both a public comment reply and a DM? +
Yes. A rule can be configured to send a public reply under the comment and a private DM.
Ready to turn Instagram comments into real estate leads?
Create a simple automation rule and let interested buyers or renters receive the next step when they comment the right keyword.
Start free with InstagramControlled Instagram automation for agents, brokers, agencies, and property marketers.